5 Factors to Consider When Creating Custom Lipstick Packaging


A lipstick can instantly change the way you look and feel, but what’s most important when choosing your perfect shade of red? It all boils down to the packaging it comes in. When you start thinking about the right packaging for your product, don’t forget to consider these five factors to create custom lipstick boxes that stand out from the rest. These factors will play an important role in converting more customers into loyal clients by making sure your custom lipstick packaging creates the right impression from the very first glance.

1) Define Your Brand Aesthetics

Before you even start designing your custom lipstick packaging boxes, it’s important that you have a clear picture of what your brand’s aesthetic will be. For example, if you’re creating a makeup brand specifically for people with skin conditions like eczema or psoriasis, then your packaging should reflect the needs of those customers by being sleek, hypoallergenic, and moisturizing. You can also take cues from other designers and brands who are already successful in the beauty industry.

You should consider is the aesthetics of your brand and think,

  • What do you envision your product packaging looking like?
  • Do you want it to be slick and minimalistic, or are you going for something more colorful and fun?

It will help to narrow down the type of custom lipstick boxes that are available for purchase.

2) Consider the User’s Journey

One of the main things you’ll want to do is consider the user journey.

  • If you’re designing custom lipstick boxes for lip balm, what will the customer do with it?
  • Are they most likely going to put it on a shelf in their home or are they going to carry it around in their purse?
  • You’ll also want to think about how the product will get from your store into the customer’s hands. Will you be delivering or shipping your products or will customers come and pick them up at your store?
  • If someone picks up a product from your store, how will they then get it home?

3) Use Quality Materials

You can select from a variety of materials, including cardboard, plastic, and metal. When choosing between these options, consider the following factors: weight, cost, and ease of assembly. Cardboard is lightweight but often less expensive than other options; however, it can be difficult to assemble. Plastic is more costly than cardboard but is easier to work with because it has a smooth surface for applying graphics or text. Metal boxes are heavier and more expensive than other options but typically provide an upscale feel.

4) Choose the right printing technology

The most common printing technology for custom lip balm boxes is offset lithography, which provides high quality and durability. However, if your design is too intricate or complicated, you may need to consider using letterpress printing. Letterpress uses a plate that presses the inked image onto the paper. It can sometimes be a better option because it can provide more detail than offset lithography. If you are looking for something less expensive and quicker, then screen printing might be an option as well – but this type of print will have a lower quality than the other types of printing mentioned above. To make your custom lipstick box stand out, even more, you could also consider adding hot foil stamping or embossing on the cover.

5) Get Creative With Your Designs

Custom lipstick packaging boxes can take many different shapes and forms, from jeweled lids to geometric patterns. The most important thing to consider when designing custom lipstick boxes is the function you are looking for in the packaging. If you are looking for a sleek, elegant look with a modern feel, you may want custom lipstick packaging boxes that highlight your products with simple shapes and colors. Or, if you need something more playful or whimsical, the sky is the limit!


Custom lipstick boxes are a fun way to liven up the packaging for your product. It can also help you stand out from your competitors. With so many factors to consider, it’s important that you know what you want from your custom lipstick packaging boxes before beginning the process of designing them. The above is a list of some of the most important aspects you should think about when designing custom lipstick boxes

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